It’s a Brand? It’s a Place? No, it’s Oporto’s case.

Autores

  • Alexandre Duarte Universidade do Minho, Centro de Estudos Comunicação e Sociedade — CECS
  • João Braga Universidade Católica Portuguesa

Resumo

The following article discusses the phenomenon of Place Branding in Portugal and one of its main cities, Porto. This paper frames this construct and points out its main manifestations in the world. Different perspectives and insights are discussed in order to context the concept — in time and space — focusing on the manifestations of Place Branding in Portugal and specially in Porto.

Keywords: place branding, city branding; globalization, Portugal, Porto, brand image

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Publicado

2022-06-01

Como Citar

Duarte, A., & Braga, J. (2022). It’s a Brand? It’s a Place? No, it’s Oporto’s case. Livros ICNOVA. Obtido de https://colecaoicnova.fcsh.unl.pt/index.php/icnova/article/view/95

Edição

2022: Place Branding

Secção

Artigos