Location as a factor of magnetismo for international students: the case of Portugal

Autores

  • Alexandre Duarte Universidade do Minho, Centro de Estudos Comunicação e Sociedade — CECS

Resumo

This study analyzes the importance of localization in the attractiveness of higher education systems, analyzing the Portuguese case in the context of European higher education. The growing importance of academic mobility (as a consequence of globalization, political decisions and demand market) coupled with the sharp demographic decline, the increased internationalization efforts of higher education institutions (HEIs) from around the world and the general increase in global competitiveness has forced the HEI, and their own regions and countries, to an increasingly strategic use of communication tools in an attempt to attract investment, resources and students to maintain and improve their position or, even, to survive. The empirical research was based on a sample of 464 European students, from several HEI belonging to EDCOM network, from which Portuguese stereotype were measured — based on the Stereotype Content Model (Fiske et al., 2002) and its correlation with the intention of performing all or part of a cycle of higher studies in Portugal. The implications of this study allow to understand and, as a consequence, design strategies aiming to promote attractiveness of the Portuguese higher education system.

Keywords: academic mobility, higher education, attractiveness, country of origin effect, country image, national

stereotypes

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Publicado

2022-06-01

Como Citar

Duarte, A. (2022). Location as a factor of magnetismo for international students: the case of Portugal. Livros ICNOVA. Obtido de https://colecaoicnova.fcsh.unl.pt/index.php/icnova/article/view/92

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